[DOWNLOAD] ~ Incredible Universe ~ by Michael R. Pearce ~ Book PDF Kindle ePub Free

eBook details

Title: Incredible Universe
Author : Michael R. Pearce
Release Date : January 27, 1999
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 287 KB

Description

This case provides a detailed description of Tandy Corporation's Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that "incredible selection, entertainment and service" would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.