Download ~ Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey) by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2001
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 265 KB
Description
INTRODUCTION One of the problems facing industrial marketers collecting primary data via mail surveys is that such research procedures suffer from low response rates which affect nonresponse errors. Historically, industrial mail surveys have been criticized for inadequate response rates, which are usually lower than both telephone and face-to-face modes. In spite of lower cost and wider coverage of subjects, low response rates of mail surveys make data analysis difficult and restrict generalization of results (Suchman, 1940; Toops, 1926).
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